Published: 2026-02-02

THE STRATEGIES FOR DEVELOPING SPA BUSINESS TO BE THE THAI WORLD CLASS SPA BUSINESS

Anna Rattanakot, Somkiat Saithanu, Thaweesak Putsukee, Apiwat Samathi

73-93

A STUDY OF LOCAL CURRICULUM MANAGEMENT GUIDELINES INTEGRATING BUDDHIST PRINCIPLES FROM THE ROCKET FESTIVAL IN EDUCATIONAL INSTITUTIONS UNDER THE UDON THANI MUNICIPALITY

Phramaha Ampol Dhanapanyo (Chaisaree), Phrakru Asokpattarawong Niruttimatee (Koekkiad Phaisancharoenlap), Phrakhusamu Kitphisit Kittidhammo (Jarphan), Phrakru Sutasarabandit Siriwunno (Jumnong Pompai), Phra Bhavanavajramuni (Detsak Phochai), Phra Worasan Varadhammo (Wattanawong)

211-225

THE SIX-DIRECTIONAL COMPASS OF RESEARCH PARADIGMS IN THE CONTEXT OF PUBLIC ADMINISTRATION AND SOCIAL SCIENCES

Phaschanokphan Anuchatchai, Anan Thamchalai, Prachaya Piyamanotham, Trelup Toopgrajank

435-454

THE DEVELOPMENT OF INNOVATIVE BUDDHISM-RELATED COMMUNICATION ACTIVITIES AND KNOWLEDGE TO PROMOTE MEDIA LITERACY AMONG THAI YOUTH

Thananchai Pattanasing, Patruthai Lunsomrong, Noppawan Thawalai, Puchong Matchimo, Boonyarat Utsa

455-472

AN EVALUATION ANALYSIS OF THE GREEN OFFICE MANAGEMENT SYSTEM WITH LOW CARBON EMISSIONS AT THE COLLEGE OF MANAGEMENT, UNIVERSITY OF PHAYAO

Penpim Phuangsuwan, Supaprawat Siripipatthanakul, Siriporn Praesri, Sakchai Nirunthawee, Sakaoduean Watpong

473-495

MEDIA PRESENTATION AND ITS INFLUENCE ON VOTERS’ DECISION-MAKING IN THAILAND

Phra Samuh Bua Teepathammo, Phra Kru Kasem Wacharadit, Mali Tippaprachong, Narisara Hirantrakul, Nattaphat Ngodngam, Phrakhru Siri Sutthasophon Chanthasophon (Chamnien Khamsuk)

512-521

THE PROCESS OF DEVELOPING AN INNOVATIVE COMMUNITY NETWORK FOR IMPROVING THE QUALITY OF LIFE. BASED ON BIODIVERSITY AND LOCAL WISDOM IN PHICHIT PROVINCE

Nopawan Chaiyachana, Wichit Chaiyachana, Phra Khru Siripariyatyodom (Methi Waiyuwatt), Phra Baidika Somkid Nathasilo, Phra Khru Wivithathawatchai (Khwanchai Worapunyo)

592-603

A SEMIOTIC STUDY ON THE VISUAL RECONSTRUCTION OF XUNPU WOMEN IN CONTEMPORARY MEDIA CONTEXTS

Chen Rui-rui, Arnuphap Chantaramporn, Phuvanart Rattanarungsikul

619-640

THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY TOWARD FOOD DELIVERY APPLICATIONS SERVICES IN MUEANG CHIANG MAI: THE MEDIATING ROLE OF CUSTOMER SATISFACTION

Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, Phatcharapron Limpiaongkhanan, Vachiraporn Phattarowas, Phiched Thanin, Surakit Khumwongpin, Wiraporn Jeesorn

641-665

HEALING THE BODY, RELIEVING THE MIND FROM SUFFERING

Phrakhru Satthathammaphirom Pasanno (Saetang), Phrakru Phisalsarbunthit, Somdet Namket

666-679

THE EFFECTS OF MEDICAL CANNABIS USE ON DRIVING PERFORMANCE AND POLICY IMPLICATIONS FOR ROAD SAFETY

Donchai Michael Chirasanti, Sirirat Choosakoonkiat, Supachai Supalaknari

680-694

ADAPTATION OF THAI SMES UNDER GEOPOLITICAL CHANGES

Jitsirisuriyamata jit jakkawantong, Pongsiri Kamkankaew, Suteera Sribenjachot

695-720

OPPORTUNITIES AND CHALLENGES OF TOMATO SUPPLY CHAIN MANAGEMENT IN THAILAND

Thiraphong Suksanniran, Pongsiri Kamkankaew, Phithagorn Thanibenjasith

767-800