NAVIGATING THE DIGITAL LANDSCAPE WITH A COMPREHENSIVE REVIEW: CHALLENGES AND LIMITATIONS OF THE TECHNOLOGY ACCEPTANCE MODEL
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This article aims to conduct an in-depth analysis of the Technology Acceptance Model (TAM), elucidating its developmental trajectory, foundational principles, subsequent modifications, and current applications in diverse sectors. By doing so, it seeks to understand the evolving dynamics of technology adoption and address the critiques of TAM's limitations. The core of this article revolves around the Technology Acceptance Model, exploring its origins, theoretical underpinnings, and various enhancements over the years. The review synthesizes past research, highlights extensions like TAM2 and UTAUT, and discusses their implications in the context of rapid technological change and cultural variability. Key to this discussion is the role of perceived usefulness and ease of use as primary drivers of technology adoption, supplemented by newer constructs in updated models. The findings of this comprehensive review are crucial for academics, practitioners, and policymakers. Academically, they enrich the literature on technology acceptance by providing a historical overview and a critique of TAM's adaptability to modern needs. Practically, insights from this review can guide the development of more user-centric technologies and organizational strategies that foster technology acceptance. Policy-wise, understanding the nuances of TAM can help in formulating more effective technology adoption frameworks that are culturally and contextually appropriate. This article contributes to the literature by offering a consolidated review of TAM and its evolutions, critiquing its efficacy and relevance in contemporary technology environments. It uniquely addresses the cultural and emotional dimensions often overlooked in traditional models, providing a pathway for future research to integrate these aspects into technology acceptance studies.
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