DEVELOPMENT GUIDELINES OF OPERATIONAL COMPETENCY FOR ADMINISTRATIVE STAFF IN NANNING UNIVERSITY

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Zhao Chunyan
Nuttamon Punchatree
Savitri Chitbanchong

บทคัดย่อ

The objectives of this research were: (1) to study the operational competency level of administrative staff and (2) to study the development guidelines of operational competency for administrative staff at Nanning University. The sample group was 140 administrative staff at Nanning University. Additionally, the research conducted interviews with 5 administrative staff holding leadership positions within the institution. The research instruments included questionnaires and interviews. Data analysis by using percentage, mean, standard deviation, and content analysis. The research results found that:
(1) The operational competency level of administrative staff in five aspects was at a high level. Considering the results from the highest to the lowest mean were as follows: the highest mean was communication skills, followed by teamwork skills, and technical skills, followed by professional knowledge, respectively, and Innovative skills was the lowest mean, and (2) the guidelines for enhancing operational competency of administrative staff at Nanning University have multiple approaches as follows: 1) Professional knowledge, strengthened through systematic and tiered training, digital learning support, job rotation, and


developed through institutional innovation support systems, practice
4) Technical skills, improved by position-based competency standards, targeted digital training, practical application, and micro-certification systems. 5) Teamwork skills, reinforced through project-based collaboration, cross-departmental exchange, digital collaboration tools, and incentive and recognition mechanisms.

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