Published: 2025-12-27

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FACTORS INFLUENCING THE DECISION TO PURCHASE CONSUMER GOODS ONLINE THROUGH THE ELECTRONIC COMMERCE MARKET (E-MARKETPLACE) OF CONSUMERS IN BANGKOK AND ITS VICINITY

Wipawan Pisitwej

1-15

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LEARNING MANAGEMENT PROCESS TO PROMOTE THE ABILITIES OF PALI LANGUAGE TEACHERS

Phramaha Songchai Vijayabherĩ (Siri)

16-32

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RESEARCH ON THE INFLUENCE OF COLLEGE STUDENTS’ SELF-EFFICACY ON ACADEMIC ACHIEVEMENT IN ONLINE LEARNING ENVIRONMENT

Yanru Lyu

33-48

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AN APPLICATION OF BUDDHADHAMMA PRINCIPLES FOR PEACEFUL COEXISTENCE OF WAT CHOMPHUWEK COMMUNITY

PhraSamu Suthiphong Siriwattano, Somchai Srinok, Phramaha Somboon Sudhammo

49-62

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SAFETY MANAGEMENT ACCORDING TO THE 7 SAPPURISADHAM PRINCIPLES OF PATTAYA CITY, CHONBURI PROVINCE

Krittikun Phitakpubes, Ketsada Phathong

63-77

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FACTORS AFFECTING THE DIGITAL SKILLS READINESS OF ACCOUNTING STUDENTS IN THE DIGITAL ECONOMY ERA

Somthong Peeree, Wannisa Wongsa

78-93

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DEVELOPMENT OF PALI READING SKILLS USING ACTIVE LEARNING CONCEPTS

Phramaha Songwit Warithithayi (Siri)

94-110

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RESEARCH ON THE OPTIMIZATION OF THE TRAINING SYSTEM FOR LIVE E-COMMERCE OPERATION MANAGERS BASED ON THE COMPETENCY MODEL

Kaiyuan Zhao

111-122

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AN EXPERIMENTAL STUDY ON THE IMPROVEMENT OF FOOTBALL TEACHING EFFECTIVENESS IN GUANGXI YGY COLLEGE: APPLYING PBL TEACHING METHOD BASED ON CURRICULUM OPTIMIZATION THEORY

Yihua Zhu

123-137

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DEVELOPING LEARNING TO ENHANCE LIFE SKILLS OF TODAY'S STUDENTS

Bunyanuch Sookrang, Songkran Phimpha, Atsada Suramat

138-149

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“THE INFLUENCE OF TRUST, SECURITY, AND RISK FACTORS ON THE USE OF SPAYLATER LOAN SERVICES ON THE SHOPEE PLATFORM”

Buaphan khamchalor, Veerapong Suthawan

150-166

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SUFFICIENT SCHOOL MANAGEMENT MODEL: A CASE STUDY OF SCHOOLS UNDER THE CHAIYAPHUM PROVINCIAL MUNICIPALITY

Toasak Boonsuea, Chatchai Thongsritong, Siriphan Kwanon

167-182

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THE COMMUNITY ECONOMIC DEVELOPMENT ACCORDING TO THE PRINCIPLES OF SANTOSA

PhraSamu Suthiphong Siriwattano, Somchai Srinok, Phramaha Somboon Sudhammo

183-198

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THE IMPACT OF ONLINE ACCOUNTING SOFTWARE USAGE ON ACCOUNTING EFFICIENCY OF SME ENTREPRENEURS

Wannisa Wongsa, Somthong Peeree

199-213

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DEVELOPING THE TEACHING AND LEARNING OF CIVIC DUTIES TO PROMOTE DISCIPLINE IN TODAY'S STUDENTS

Atsada Suramat, Songkran Phimpha, Bunyanuch sookrang

214-227

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GOOD VIBES, GOOD LIFE

Chyanuch Thepsena, Prakruphisalsarbundhit

228-242

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THE RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND EMPLOYEE LOYALTY: A STUDY OF ABC COMPANY IN CHINA

Zhang Congming, Pongsiri Kamkankaew

243-265

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THE IMPACT OF ORGANIZATIONAL IMAGE ON MEMBERS’ TRUST IN THE FUNERAL WELFARE ASSOCIATION OF CHIANG MAI TEACHERS’ SAVINGS COOPERATIVE LIMITED

Nathita Lertthong, Pongsiri Kamkankaew

266-286

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METHODS OF PROPAGATING BUDDHISM BY THAI MISSIONARIES IN THE UNITED STATES

Songkran Phimpha, Bunyanuch sookrang, Atsada Suramat

287-301

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THE SECURITY IMPACT OF THE THAI-CAMBODIAN BORDER DISPUTE ON THE PEOPLE: BAN NONG CHAN AREA, SA KAEO PROVINCE

Phramaha Thanaphat Aphijano (Wacharamethakul), Miss Nongluk Phanthanaphruet, Phramaha Prawit Wutthiyano (Jamnil), Phramaha Jiratip Arjittapunyo (Sukprasert), Teerapat Tongpeng

302-315

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A HOLISTIC ANALYSIS OF OCCUPATIONAL WELL-BEING AMONG TEACHERS UNDER THE NAKHON RATCHASIMA PRIMARY EDUCATIONAL SERVICE AREA OFFICE 5

Wiralphat Wongwatkasem

316-327

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THE EFFECT OF USER-GENERATED CONTENT ON PURCHASE INTENTION FOR FASHION PRODUCTS: AN EVIDENCE FROM JIANGSU, CHINA

Yipinghui Wu, Pongsiri Kamkankaew

328-356

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CHALLENGES OF THE QUALIA THEORY IN THE DESIGN OF CHANGSHA KILN MASCOT

Tang Shiyun, Watanapun Krutasaen

357-373

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PROVIDING INFRASTRUCTURE SERVICES TO THE PEOPLE OF THE MUNICIPALITY KHUAN LANG CITY, HAT YAI DISTRICT, SONGKHLA PROVINCE

Savalee Hemman, Sitthipong Sitthiphataraprabha

374-386

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THE INFLUENCE OF DIGITAL MARKETING STRATEGIES ON THE SUCCESS OF ONLINE RETAIL BUSINESSES

Phattharanan Kanchanawiphaphon, Savitree Chanwan, Kittiphum Phanthong

387-402

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BUDDHIST MONKS’ ROLE IN PRESERVING LANNA PALM-LEAF SCRIPTURES

Phra Sombut Suntajitto (Pangwong), Phromares Kaewmola

403-416

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SUSTAINABLE CREATIVE TOURISM RESOURCE ATTRIBUTES TO BAN NEANKLAN, BANG SA KAO SUBDISTRICT, CHANTHABURI PROVINCE

Ansucha Tongla

417-431

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PREPARATION FOR QUALITY OF LIFE AFTER RETIREMENT OF AIR FORCE OFFICERS AT THE DIRECTORATE OF OPERATIONS, ROYAL THAI AIR FORCE, BANGKOK

Phiyawat Plawjit, Sanit Sirivisitkul, Pongsak Phetsatit

432-446

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RESEARCH ON INNOVATIVE DESIGN OF DAI PAPER-CUTTING PATTERN EXTRACTION BASED ON SHAPE GRAMMAR

Lei Yixia, Thatree Muangkaew

447-465

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THE APPLICATION MODEL OF THE GRATITUDE PRINCIPLE BASED ON BUDDHIST ETHICS FOR THE LIFE QUALITY DEVELOPMENT OF YOUTH IN DIGITAL SOCIETY

Phra Ekkaphan Kittisophano (Phosricha), Kittipong Suwannawong, Sawat Anothai, Kanyawee Sathapong, Phrapalad Methee Hinmai

466-480

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THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP OF SCHOOL ADMINISTRATORS AND PERFORMANCE OF TEACHER UNDER SECONDARY EDUCATIONAL SERVICE AREA OFFICE SONGKHLA SATUN

Satrawit Junkhiao, Suntaree Wannapairo

481-493

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THE INFLUENCE OF PERCEIVED PRODUCT VALUE, TRUST, AND PERCEIVED RISK ON REPURCHASE INTENTION FOR ONLINE PRODUCTS VIA THE TIKTOK APPLICATION AMONG CONSUMERS IN LI DISTRICT, LAMPHUN PROVINCE

Suchada Intakat, Pongsiri Kamkankaew

494-513

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DEVELOPMENT OF MON SABAI PRODUCTS USING THE CONCEPT OF CULTURAL CAPITAL AND DESIGN THINKING TO DRIVE THE CREATIVE ECONOMY OF THAI–RAMAN (MON) COMMUNITY, BANG KRADI, BANGKOK

Shunnawat Pungbangkradee, Chompunuch Jittithavorn, Nuttharin Pariwongkhuntorn

514-528

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A STUDY OF THE EFFECT OF VIRUS DESTRUCTION ON THE CORONA (COVID-19) ON THE ORGANIZATION OF THE ONLINE TEACHING AND LEARNING SYSTEM OF MAHAMAKUT BUDDHIST UNIVERSITY SRITHAMMASOKRAT CAMPUS

Phramaha Ekkawin Piyaweero (Asim), Sitthipong Sitthiphattaraprabha, Phrapalad Prawit Thanapanyo (Siriwat), Jintana Katakul, PhramahaAdisak Gavesako (Cheed-im)

529-546

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MAINTAINING MONASTIC WELL-BEING THROUGH THE SEVENFOLD PRINCIPLES OF SAPPAYA

Phrakhru Satthathammaphirom Pasanno (Ssetang), Somdet Namket, Phrakru Phisalsarbunthit

547-563

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PUBLIC ADMINISTRATION AFFECTING THE EFFECTIVENESS OF SUBDISTRICT ADMINISTRATIVE ORGANIZATIONS IN LAMPHUN PROVICE

Duangthida Namwieng, Nithet Tinnakul, Benyasiri Ngamsaad

564-576

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THE DEVELOPMENT OF AN INTERNAL SUPERVISION MODEL USING THE SPIIE PROCESS TO ENHANCE THE LEARNING MANAGEMENT OF MODERN-ERA TEACHERS AT KANTRIANG SCHOOL

Chalermkwan Supingklat

577-592

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THE INFLUENCE OF SERVICE QUALITY ON THE SATISFACTION OF SERVICE RECIPIENTS AT LI DISTRICT REVENUE OFFICE, LAMPHUN PROVINCE

Supussorn Norkaew, Pongsiri Kamkankaew

593-609

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FLOWER DANCE HERITAGE: HISTORY, PRESERVATION, CONTINUITY AND CULTURAL TRANSMISSION

Junyan Wang

610-626

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THE DEVELOPMENT OF ENGLISH READING SKILLS THROUGHPROBLEM-BASED LEARNING FOR MATHAYOM 1 STUDENTS

Phichayada Homjit

627-645

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PUBLIC SERVICE UTILIZATION BEHAVIOR IN NAWAMIN PHRIOM PARK KHLONGKUM SUB-DISTRICT BUANGKUM DISTRICT BANGKOK

Aottaya Chukan, Pongsak Phetsatit, Sanit Sirivisitkul

646-657

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APPLICATION OF IDDHIPADA 4 IN THE WORK OF THAI RED CROSS OFFICIALS, SRI RACHA DISTRICT, CHONBURI PROVINCE

Thanara Pedwan, Ketsada Phathong

658-670

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SOCIAL WELFARE PROVISION AND ELDERLY DEVELOPMENT AFFECTING THE QUALITY OF LIFE OF ELDERLY IN NAKHON RATCHASIMA PROVINCE

Kamonporn Sudkham, Kanda Pharonkie, Benyasiri Ngamsaad

671-684

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DEVELOPMENT OF LEARNING ACHIEVEMENT BASED ON ADVERTISING AND SALES PROMOTION TOPIC BY USING ROLE PLAYING FOR FIRST YEAR VOCATIONAL CERTIFICATE ACCOUNTING STUDENTS, UNDER VOCATIONAL EDUCATION UBONRATCHATHANI PROVINCE

Nipawan Tattrakom

685-701

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THE DEVELOPMENT IN THE ROLES INTEREST GROUPS TO BRAHMA VIHARA DHAMMA IN THE ELECTION OF BANGKOK METROPOLITAN COUNCIL MEMBERS KHAN NA YAO DISTRICT, BANGKOK METROPOLIS

Sompop Rangubtook, Surapon Suyaprom, Kanjana Damjutti

702-717

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A COMFIRMATORY FACTOR ANALYSIS OF FACTOR SINFLUENCING PURCHASE INTENTION OF FREEZE-DRIED FRUIT ON THE TIKTOK APPLICATION OF CONSUMERS IN BANGKOK

Papitchayaporn Phiu-on

718-746

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PUBLIC PARTICIPATION IN IMPROVING WATER SUPPLY QUALITY BASED ON THE FOUR PRINCIPLES OF IDDHIPĀDA IN BANG LAMUNG DISTRICT, CHONBURI PROVINCE

Pimpakan Muangniyom, Ketsada Phathong

747-761

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FACTORS AFFECTING OF ACADEMIC ADMINISTRATION OF SCHOOL UNDERPATHUMTHANI PRIMARY EDUCATION SERVECE AREA OFFICE 1

Chopetch Boutngern, Direk Phonsima, Kanyarat Niyomsin

762-781

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GUIDELINES FOR THE DEVELOPMENT OF STUDENTS’ PLASTIC WASTE MANAGEMENT BEHAVIORS AT TRIAM UDOM SUKSA PATTANAKARN SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE, BANGKOK DISTRICT 2

Phakakrong Tanasrisatit, Sorosiri Voravarn, Prapawan Trakulkasemasuk

782-798

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THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL CULTURE ON WORK HAPPINESS AMONG PERSONNEL IN THE PATHUM THANI PROVINCIAL ADMINISTRATIVE ORGANIZATION

Weeramate Phergsongkror, Thanakrit Phoengurn, Withaya Sucharitharugse

799-819

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A MINDFUL APPLICATION OF KĀLĀMASUTTA IN MODERN SOCIETY

Phrakru winaitornyutthapong Apakro

820-833

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TAK BAT DEVO TRADITION: A PATHWAY OF CONTINUITY IN THAI BELIEFS AND CULTURE

Raweerose Sricompa, PhraKhruwichitkitjaphirom (Nikhom Sonson)

834-846

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THE HOLISTIC DEVELOPMENT OF LEARNERS FOR THE FUTURE

kanokphatchara Raengkree

847-859

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GUIDELINES FOR SELF-MANAGEMENT ACCORDING TO THE PRINCIPLES OF 4 IDDHIPADA

Ekpai Kaewhom, Somchai Srinok, Phramaha Somboon Sudhammo

860-871

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AN ANALYSIS OF THE BASIC MORAL PRINCIPLES OF SOCIAL ENTREPRENEURS IN THE KHLONG HAE FLOATING MARKET COMMUNITY, HAT YAI DISTRICT, SONGKHLA PROVINCE

Uthai Chaira, Kittipong Suwannawong, Kanyawee Sathapong, Sawat Anothai, Phra Chaninsit Phumetposayanon

872-886

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FACTORS AFFECTING WORK EFFICIENCY OF EMPLOYEES IN LADSAWAI MUNICIPALITY LAM LUK KA DISTRICT, PATHUM THANI PROVINCE

Palida Ratsamee, Sanit Sirivitkul, Anan Thamchalai

887-900

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Hajj Management in Developing Sustainability under the Department of Provincial Administration, Ministry of Interior

Parinya Prayadsap

901-912

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EXPERIENTIAL LEARNING-BASED CURRICULUM DESIGN FOR READING AND WRITING COMPETENCY DEVELOPMENT: A STAKEHOLDER PERSPECTIVE ANALYSIS

Rassamee Bunsornchai, Wannatida Yonwilad, Anucha Pimsak

913-930

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FACTORS RELATED TO THE QUALITY OF LIFE AMONG PATIENTS WITH TYPE 2 DIABETES MELLITUS AT BAN NARAPHIROM SUB-DISTRICT HEALTH PROMOTING HOSPITAL, NARAPIROM SUBDISTRICT, BANG LEN DISTRICT, NAKHON PATHOM PROVINCE

Anusorn Kraingam

931-945

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THE ROLE OF THE CONSTITUTIONAL COURT IN PROTECTING HUMAN RIGHTS UNDER THE CONSTITUTION OF THE KINGDOM OF THAILAND

Apipat Pasanaga, Siripat Limvong, Pornpansa Kongprayool

946-967

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PUBLIC SATISFACTION WITH PUBLIC SERVICES PROVIDED BY MAHA SARAKHAM PROVINCIAL ADMINISTRATIVE ORGANIZATION IN FISCAL YEAR 2024

Sakont Fumsakorn, Juthathip Pholyiam, Rongrat Wirotepetch

968-979

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JUDICIAL DISCRETION IN TEMPORARY RELEASE OF CRIMINAL DEFENDANTS: A COMPARATIVE LEGAL ANALYSIS OF THAILAND, JAPAN, AND THE UNITED STATES

Suthep Kavila, Kabkaew Punyathai

980-995

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MEDITATION THERAPY IN THE FOUR FOUNDATIONS OF MINDFULNESS FOR SCHOOL-AGED CHILDREN: A BUDDHIST-BASED SYNTHESIS FOR ENHANCING MENTAL HEALTH AND SELF-REGULATION

Chanchai Rittiruam, Gomin Wang-on

996-1012

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THE RELATIONSHIP BETWEEN THE PROBLEM OF TRENDS IN CHANGE IN CANAL-SIDE COMMUNITIES AND THE DEVELOPMENT OF TOURISM POTENTIAL ALONG THE SOMTHAWIN CANAL-SIDE, MUEANG DISTRICT, MAHA SARAKHAM PROVINCE

Chutsana Praseerata, Watcharin Sutthisai, Somkiet Kietjareon

1013-1025

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WORK EFFECTIVENESS OF EMPLOYEE PERFORMANCE BANG PA-IN INDUSTRIAL ESTATE

Sakda Kadkran

1026-1037

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ART OF RISK MANAGEMENT UNDER TODAY'S AND FUTURE GLOBALTRADE SYSTEM

Pravej Maharutsakul, Uthai Chantharattanakarn

1038-1050

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THE EFFECTS OF ORGANIZING MATHEMATICS LEARNING ACTIVITIES USING AKITA ACTION AND SELF-DIRECTED LEARNING ON MATHEMATICAL CONNECTION ABILITIES AND MATHEMATICAL PROBLEM SOLVING ABILITIES OF SEVENTH GRADE STUDENTS

Patthaya Hirun, Peechanika Pechsung, Yupin Yuenyong

1051-1065

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FACTORS INFLUENCING THE OPERATIONAL EFFICIENCY OF CHORAKAENOI METROPOLITAN POLICE STATION

Pornthep Sootipanya, Pakakong Chutikulvoranun, Chaleampol Nuch Udom

1066-1082

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LEGAL ISSUES CONCERNING PUBLIC PARTICIPATION IN THE UTILIZATION OF WATER RESOURCES UNDER THE WATER RESOURCES ACT B.E. 2561 (2018)

Phanupong Samol, Arunyupa Buasap, Worawut Laobankho

1083-1096

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DEVELOPING A PARTICIPATORY OCCUPATIONAL HEALTH WELFARE MANAGEMENT MODEL TO ENHANCE THE QUALITY OF LIFE OF WORKING OLDER ADULTS IN THE BORDER AREAS OF TAK PROVINCE, THAILAND

Kanyamon Kanchanathaveekul, Aisara Vandee, Sirinya Siranan, Kirayawadee Kanchanatawee

1097-1115

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THE LEARNING MODEL BASED ON THE CONCEPT OF COGNITIVE EDUCATION TO PROMOTE GOOD CITIZENSHIP CHARACTERISTICS FOR MATHAYOM 3 STUDENTS

Phramahakittipat Srichai, PhraMongkhonsutthakit (Boonthin Dechabowonbun), Channarong Wisetsat

1116-1133

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LEGAL CONSTRAINTS ON BENEFIT ALLOCATION FROM INTELLECTUAL PROPERTY RESEARCH AND INNOVATION MANAGEMENT AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Kamonwan Yoowattana, Paiboon Chuwatthanakij, Pawita Kakhai, Pitsanu Poonpetpun, Tattanan Khonglamthan, Chuencheewin Yimfuang, Chonruitai Kaewrungrueng, Nichakorn Khonthong, Wannarat Thongkanta, Natasorn Auekarn

1134-1156

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THE DEVELOPMENT OF AN INFORMATION SYSTEM SECURITY MANAGEMENT MODEL FOR DIGITAL MEDIA PLATFORMS

Puripat Keawtathanawatthana, Danai Chotseang, Liu Yin, Sirinya Siranan, Kanyamon Kanchanathaveekul

1157-1174

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A STUDY OF FACTORS AFFECTING THE EFFECTIVENESS OF ISO 9001:2015 IMPLEMENTATION IN THE ROYAL THAI MINT

Jumnong Promchan, Sanit Sirivitkul, Anan Thamchalai

1175-1188

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INNOVATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING THE BEING HIGH PERFORMANCE ORGANIZATION OF SCHOOL UNDER ROI ET PRIMARY EDUCATION SERVICE AREA OFFICE 1

Abhisit Panus, Chulalak Sorapan, Manaphan Charnsilp

1189-1207

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GENERAL PRINCIPLES OF GOVERNMENT CONSTRUCTION CONTRACT MANAGEMENT AND LIABILITY OF CONSTRUCTION INSPECTION COMMITTEE

Bandit Khwayota, Suranont Kuttiyanont

1208-1243

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THE DEVELOPMENT OF USING NUMBERS SKILL AND INFERRING SKILL USING INQUIRY-BASED LEARNING (5E) WITH INTERACTIVE SIMULATIONS OF TWELVE GRADE STUDENTS

Ayuvan Chayhong, Yupin Yuenyong, Peechanika Pechsung

1244-1262

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STAKEHOLDER PERSPECTIVES ON DESIGNING ONLINE MATHEMATICS LEARNING FOR SMALL RURAL SCHOOLS

Tontrakarn Tinnorot, Wannatida Yonwilad, Unyaparn Sinlapaninman

1263-1281

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TECHNOLOGICAL LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING THE BEING DIGITAL ORGANIZATION OF SCHOOLS UNDER KRABI PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Jittima Sengyong, Chulalak Sorapan, Sopana Sudsomboon

1282-1309

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THE THAI–CAMBODIAN DISPUTE: THE SITUATION IN 2025 FROM A GEOPOLITICAL PERSPECTIVE ON OVERLAPPING TERRITORIAL AREAS

Suthinan Suwanvijitr, Watcharaporn Promponlamuang

1310-1324

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LEGAL PROBLEMS REGARDING CRIMES OF NATURAL PERSONS IN THAILAND

Chansom Chanin, Vichan Chanin, Saman Kabmala

1325-1334

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