CHALLENGES OF THE QUALIA THEORY IN THE DESIGN OF CHANGSHA KILN MASCOT

บทคัดย่อ

This study explores the application of qualia theory in the design of Changsha Kiln mascots and analyzes the challenges encountered in the design process. The qualia theory emphasizes the important role of emotional resonance and multi-sensory experience in design, and provides a methodological path for the integration of visual design and cultural narrative. Changsha Kiln is an important cultural heritage of the Tang Dynasty. Its unique artistic style and historical background provide rich materials for mascot design. This study uses methods such as literature research, case studies, and expert interviews to explore how to integrate qualia theory with the cultural symbols of Changsha Kiln, focusing on how to modernize traditional symbols, how to express sensory experiences, and how to effectively convey emotions. In the case study, representative mascots of Chinese culture, such as Sanxingdui and Bingdundun, were analyzed and studied. An expert on underglaze color of Changsha kiln was interviewed and a field visit was conducted. The study found that although qualia theory provides a new perspective for mascot design, challenges still exist, including how to combine traditional elements with modern design, how to concretize sensory experiences, and how to accurately convey complex cultural meanings. This paper proposes some suggestions, including how to use technology to enhance interactivity and how to promote interdisciplinary collaboration.