LESHAN GIANT BUDDHA: THE VALUE OF CULTURAL HERITAGE AND PROTECTION OF TOURISM RESOURCES

บทคัดย่อ

Research on the Leshan Buddha: Guidelines for promoting cultural tourism in Leshan, Sichuan Province, China. The study objectives are as follows: 1. To study the history of the Leshan Buddha in Chengdu, Sichuan Province, China. 2. To study the guidelines for promoting cultural tourism of Leshan monks in Chengdu, Sichuan Province, China. Leshan,  formerly known as Jiazhou. It is a prefecture-level city administered by Sichuan Province. Located in central Sichuan Province. The southwestern Sichuan Basin at Leshan was placed under the control of Shu Province and was named Nan due to its location south of Chengdu. This was because it was part of the feudal culture prevalent during the Tang Dynasty. Buddhist culture is therefore inevitably influenced by economic infrastructure. During the Qin and Han dynasties Sichuan's economy has been developed. The Leshan Big Buddha Scenic Area should break free from its past traditions. The research found that the unit marketing mode waits for the release of confirmation, waits for customers. come to knowledge and understanding and actively use the Internet to develop the tourism network. Only the collection of cultural products for sale By relying on the Big Buddha of Le San as a center of tourism. of network and traditional marketing means marketing can give full play to the role of tourism advertising, achieve both online and offline, and achieve maximum results from tourism destination marketing. In addition, the scenic spot marketing department should use the characteristics of network marketing and high efficiency. Fully change the traditional marketing concept, expand the scope of your own network marketing.