DEVELOPMENT OF LOCAL WISDOM PRODUCTS TO PROMOTE TOURISM IN THE NEW NORMAL STYLE OF BAN SIEW NOI COMMUNITY CHAIYAPHUM PROVINCE

Abstract

This research It is qualitative research. 1. Objective: To study the context of local wisdom. Ban Siao Noi Community, Ban Lao Subdistrict, Mueang District, Chaiyaphum Province 2. And develop wisdom products to promote tourism in the New Normal style. Ban Siao Noi community is an agricultural community. Because there is an abundance of natural water sources used for sericulture or agriculture in the community. In addition, the community also has local wisdom in many areas, such as making silk fermented in mud. Agricultural product processing folk crafts or even the wisdom of tradition and culture which is very outstanding It is the Phi Sum tradition (Bun Khao Sak tradition in the tenth lunar month), which takes place at the end of September. The aim is to make merit and dedicate it to the ancestors who have passed away. Due to its outstandingness in many aspects, it attracts tourists to visit. Buy products from the community And there are also students Students and various agencies Come to study and learn. Because the community is a source of learning about wisdom in various fields. But from the outbreak situation, the coronavirus 2019 has affected the community in many ways. causing the community to lack income The government therefore has a policy to push and stimulate the economy. As a result, it creates a new way of tourism or New Normal tourism. It is tourism that occurred during the outbreak of the coronavirus 2019, so there are disease prevention measures from the Ministry of Public Health. Including operators having to adapt to accommodate changing tourism patterns. The community has gathered together groups of volunteers, senior citizens and entrepreneurs in the community. Develop wisdom products to promote tourism in the New Normal style. Product design development involves taking the wisdom that exists in the community and creating products that can still generate income for the community during the epidemic situation. From the cooperation of people in the community to participate from the level of awareness, expressing opinions, learning, and taking action. Receiving benefits and share responsibility Giving rise to help and support Strengthen families and communities Promote the economy Strengthen community relations and preserve local arts, culture and wisdom. The result of this collaboration is an ice cream product that showcases local wisdom and The identity of the small community Helps generate income in the New Normal tourism situation and can also promote tourism in the form of publicizing the local wisdom and outstanding traditions of the community.