CONFUCIAN CULTURE AND GREEN INNOVATION OF ENTERPRISE TECHNOLOGY
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บทคัดย่อ
The rapid growth of China's economy often comes at the cost of damaging the ecological environment. To effectively solve the problem of ecological deterioration, it is necessary to rely on technological progress, especially innovation-oriented green technology. Based on the sample of A-share listed companies in Shenzhen and Shanghai from 2008 to 2022, this article manually collected and sorted out Confucian culture data, and empirically tested the impact of Confucian culture on corporate green technology innovation from the perspective of informal institutions. The results show that Confucian culture has a significant effect on corporate green technology innovation. The greater the degree to which a company is influenced by Confucian culture, the higher the level of its green technology innovation. Furthermore, combined with the context of overseas cultural shock, this article also found that overseas cultural shock will weaken the impact of local Confucian traditions on corporate green technology innovation. This article enriches the research on the influencing factors of corporate green technology innovation, supplements the literature on the economic consequences of Confucian culture, and also provides strong support for promoting China's excellent traditional culture.
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