COMMUNICATION STRATEGIES THROUGH NEW MEDIA AND BUDDHIST COMMUNICATION

Abstract

Religion is necessary for everyday life. Because religion has many values for humans in terms of their minds, which are considered higher than material value, it is a spiritual refuge that makes humans not lonely when facing problems in life. People with problems are able to apply the principles and teachings of the religion they respect and believe in and lead their lives towards the goals they have set. At present, monks all over Thailand are aware of the impact of advancements in new media communication technology and have turned their attention to studying innovation and adopting new media communication technology widely to suit their needs. Characteristics of the propagation of Buddhism: Therefore, it is considered an important step for monks to integrate new forms of communication technology and marketing communication strategies. To benefit the propagation of Buddhism in society and the nation. In presenting communication strategies through new media and Buddhist communication. To serve as a guideline for communication by monks or religious institutions who wish to use new media to disseminate religious knowledge. To make it interesting, it includes 1. Selecting media that is consistent with the purpose of communication, consistent with the response characteristics, and consistent with consistent with the final behavior of the receiver that is expected to occur is appropriate to the ability and previous experience of the recipient and is readily available and convenient to use. There is no need to use expensive media. 2. Choose a method for using media by choosing to use one medium or using mixed media to present information. 3. Apply new media to the Buddhist communication process. 4. The content of Buddhist communication is about not doing evil. Do not harm others. Communicate without malice, communicate to promote good deeds, communicate with patience, communicate in peaceful ways, communicate to improve the quality of life, and communicate to develop the mind with the ultimate goal of freedom from suffering.