Vol.6 No.2 (July-December 2024)

Published: 2024-11-30

Full Issue

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Research Article

The Purchasing Behavior of Fashion Products and The Marketing Mix Factors Influencing the Selection of Fashion Products Through Online Platforms Among Students of Surindra Rajabhat University

Thitima Chaichoedchu, Nattawalan Noiwong, Sudarat Noiprom, Ubonwan Suwannapusit

46-57

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The Intermediate Role of Satisfaction Linking Perceived Value to Loyalty of Beauty Clinics in Phetchabun Province

Bovornluk Ngernma, Adulsiri Satchaloean, Dokor Khwannin, Pichayapim Khampian, Sawitree Wongsurasate, Praneet Jainak

58-69

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The Satisfaction of Service Recipients in Section of Financial Resources Development and Revenue Collecting of the Khonthi Subdistrict Administrative Organization, Mueang Kamphaeng Phet District, Kamphaeng Phet Province

Kamonchanok Saejiw

70-86

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Tourists’ expectations of natural tourist attractions: A case study of Ton-Nga-Chang Waterfall, Hat Yai District, Songkhla Province.

Jakrapan Keawsawang, Chanyanuch Klaewtanong, Phongphat Julmaneechot, Ponthita Phetseng, Ploichomphu Mosikkarat, Siraphat Kumkang, Jaruwan Thongnueakhaeng

87-96

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The factors that affect consumers' decisions to use the Suki-Shabu buffet restaurant service in Hat Yai District, Songkhla Province

Kittiphong Siripromphithak, Sakan Oupakansong, Natkrit Benchaphonphithak, Thirapat ฺBoonchu, Sasatornsinapa Mahasanlertpipat, Donnawat Seeputsuk

97-113

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Factors of Decision Making for Studying in the Private Higher Education Institutions in the Northeastern Region

Chittiphak Srisurathikun, Boonma Imwised, Samran Boonchareon

114-129

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Analysis of Gold Price Volatility in Thailand Using GARCH Model: Empirical Evidence from Thai Gold Market in the Post-Covid-19

Sila Tonboot

130-139

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