Vol.7 No.2 (July-December 2025)

Published: 2025-10-17

Full Issue

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Research Article

The Impact of Cash Cycle on the Net Cash Flow of Listed Companies in the Stock Exchange of Thailand

Naliya Chansuk, Chawiang Wongjinda, Worapan Ratanasongtham

85-99

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Relationship Between Service Quality, Perception and Behavioral Intention of Tourists Visiting Si-Thep Historical Park, Phetchabun

Teerapattara Dee-aim, Phonwalun Mayoo

100-117

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The Development of Digital Service Quality Indicators in the Digital Era

Korrakot Nimmuang, Thirawat Chantuk

118-130

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The Influence of Perceived Value on Repurchase Intention through TikTok Live Streaming

Suteera Detnakarin, Thananya Yincharoen, Akkayarn Arrayayarn

131-143

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Decision Model for Receiving Traditional Chinese Medicine Services According to Marketing Mix Theory

Kitti Sasivimonlux, Kantarat Lekkaew, Pawinee Charoensirisuttikul, Ubon Mara, Sirithorn Srichot

144-156

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Participatory Price Forecasting of Green Brinjal in Phetchabun Province

Benjamaporn Poolkaew, Kodchakon Klaihirun, Wilaiporn Wongin, Kritchai Khowjoy

157-172

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An Analysis of Factors Influencing the Readiness for Digital Adaptation of Community Enterprises in Chiang Rai Province

Pittayaporn Pumpuang, Sutheera de Wit, Surin Phithaksikul, Aunyanee Katepan, Jirapat Upatham, Onkanya Kanthachai

173-187

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Marketing Mix Factors Influencing Passenger’s Decision-Making to Travel with Public Bus Services of the Transport Company Limited

Peravich Singkhala, Chalearmkiart Feongkeaw

188-203

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Consumer Decision-Making Process for Processed Insect Products in Mueang District, Surin Province

Sasiprapha Triyakhun , Sirinya Kajaree , Netnapa Anukhro , Ubonwan Suwannapusit, Napapan Pattanachatchai

204-220

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Factors Influencing the Intention to Continue Promoting Products through the Shopee Affiliate System

Komonmanee Kettapan, Parichat Somjing, Suthida Eangchuan

221-238

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Development of Tourism Management Potential in Nan Old Town, Nan Province

Luethaipat Pimonsree , Pongpipat Sanedee

239-255

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