STRATEGIC INNOVATION MANAGEMENT FOR ORGANIZATIONAL DEVELOPMENT IN THE DIGITAL ERA

Abstract

This academic article aims to study knowledge related to organizations in the digital age, in accordance with national policies and plans for digital development in the economic and social sectors. It seeks to analyze the strategic innovation management processes and the synthesis of organizational development in the digital era. The development of organizations in the digital era can address the national policies and plans for digital development that serve as the main blueprint for a country's economic and digital social development over a 20-year period (B.E. 2561 - 2580). This leads to setting the direction for advancing the country's development through the use of digital technology. The strategic innovation management process, which is crucial for decision-making and long-term management within an organization, consists of four stages: 1) strategic analysis, 2) strategy formulation, 3) strategy implementation, and 4) strategy evaluation and control. Implementing this strategic innovation management process results in well-structured and practical organizational management that ultimately helps the organization achieve its objectives and ensures sustainable success in the digital era.