PROCESS of ETHICALLY MANAGING COMMUNICATION OUTCOMES VIA FACEBOOK
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Abstract
This article studies the management of communication outcomes through Facebook with an ethical perspective, emphasizing the importance of responsible communication and respect for followers. Key factors in building trust between organizations and customers include creating valuable and accurate content, respecting privacy, and responding politely to follower comments. Additionally, this process requires attention to detail, appropriate strategy formulation, data analysis, and effective responses to the needs of followers. All of these elements contribute to the success of building relationships with followers and increasing opportunities for organizational growth in a highly competitive market.
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References
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