MODEL OF STRENGTH COMMUNITY ENTERPRISES IN SONGKHLA PROVINCE

Abstract

This article aims to study the model and guidelines for creating strong community enterprises in Songkhla Province. The qualitative method, data were collected from focus group with 7 key informants from government agencies consisting of Hat Yai District Community Development Office, Hat Yai District Agricultural Office, and Songkhla Province Community Enterprises with assessment of management potential was at an excellent level. The focus group which to find out models and to get ways to create strong community enterprises in Songkhla Province. We found that the strength model for community enterprises composed of 3 important factors which were 1) innovation development to increase product value 2) collaborative network and 3) the effective communication, which the model is employed to “Community Enterprise Innovation Cooperation Network” Additionally, the guidelines for creating strong community enterprises were the training on product development issues to create knowledge, the effectively integrated cooperation among related agencies while it might be more than one sales channel to promote products and community enterprise groups and systematic allocation fund. The outcomes of strength community enterprises were higher income level, less debt accumulation and evidence of social capital.