Vol. 9 No. 1 (2023): Journal of Communication and Management NIDA

Published: 2023-12-21

สารนิพนธ์ต้นฉบับหรือบทความวิจัย

• Dietary Supplement’s Customer Journey of Thai Consumer

  Pawonpol Sornrabeab, Sutthanipa Srisai

  1-17

  • PDF

• The Population in Bangkok Media Exposure of Isan Culture Through Film Media Which Affects the Film Elements

  Athip Techapongsathon

  54-66

  • PDF

บทความวิชาการ

• Investigating Consumers' Exposure, Attitudes, and Consumer Behavioral Response towards Product Placement on YouTube during the COVID-19 Pandemic

  worawan ongkrutraksa

  18-34

  • PDF

• Marketing Communication Strategies of Instagram Stores Without Actual Stores and Consumers’ Attitude and Behavior in Purchase Decision

  Thanaporn Daovijit, Warat Karuchit

  35-53

  • PDF

• แนวทางการพัฒนาสถานีวิทยุเด็กและเยาวชนในยุคหลอมรวมสื่อ Guideline of Kids Radio Station Development in Media Convergence

  Khuanchart Dasa, Usa ฺBiggins

  67-83

  • PDF