Vol. 11 No. 3 (2025): Journal of Communication and Management NIDA

Published: 2025-11-21

บทความวิจัย

• The Influence of Audience Expectations on Media Exposure of the Television Program Saraphan Luntueng (Bang Khen) on Thai PBS among Generation X Viewers in Bangkok.

  Kawinpob Phunturerk, Assoc. Prof Dr. Pornprom Chomngam

  1 - 14

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บทความวิชาการ

• Gender, Generation, and Virtual Anchors: Chinese Consumers’ Behavior in E-Commerce Live Streaming

  Worawan Ongkrutraksa

  46 - 63

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• A Study of Adopter Categorization and Loyalty of Customers Using Battery Electric Vehicles (BEV)

  Rujsawat Krongbhumin, Pornphan Sheoychitra

  64 - 77

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• Personal Brand Communication of MICE Event MC

  นางสาว พัณณ์ชิตา บุญญาเกษม

  78 - 101

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• Cultural Photography Paradigm: Lessons Learned and FIRE BOAT Model Development from the Nakhon Phanom Illuminated Boat Festival Photography Contest

  WATCHARA SUTAKOT

  15 - 45

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