Vol.7 No.1 (January-June 2025)

Published: 2025-03-31

Full Issue

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Research Article

Communication and construction of the Local Agricultural Identity of Phetchabun Sweet Tamarind through Activity Media at the Phetchabun Sweet Tamarind Festival to Promote Economy and Tourism

Rugchanok Somsak

1-17

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Development of Guidelines for Determining the Marketing Strategy of the Health Products in the Community Occupational Groups in Sala Loi Sub-district, Tha Ruea District, Phra Nakhon Si Ayutthaya Province

Patsawan Suksomwat

18-34

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Marketing Mix Factors Affecting Decision Making to Purchase Flowers at Pak Khlong Talat Community, Phra Nakhon District, Bangkok

Narutchai Somjai, Chalearmkiart Feongkeaw

35-49

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Digital Leadership Development Model of Provincial Administrative Organization Executives in Eastern Economic Corridor of Thailand

Phongsak Phakamach, Wadit Yoncheaun, Natchaya Sommartdejsakul

50-68

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Antecedents and Consequences of Green Innovation Contributing Sustainable Performance

Korrakot Nimmuang, Viroj Jadesadalug

69-84

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