DEVELOPMENT OF DIGITAL BUSINESS PRODUCT PROMOTION TO PROMOTE INCOME AND RAISE THE LEVEL OF THE ECONOMY AND SOCIETY, SPREADING PROSPERITY AND DEVELOPING THE PROVINCE 4.0 TO STABILITY AND WEALTH AND SUSTAINABILITY, PHU KHIAO DISTRICT, CHAIYAPHUM PROVINCE

Abstract

This research has the objectives of research. to develop digital marketing materials To promote income and raise the economy Phu Khieo District, Chaiyaphum Province. The sample used in this study consisted of 200 people from consumers. One Tambon One Product (OTOP). The statistical methods were used in data analysis such as; percentage, mean, standard deviation. The results has showed that 1) using social media and public relations is beneficial to Phu Khiao District Community Enterprise Group 2) in terms of digital media, it should be improved Facebook Page interesting, Facebook Page updated regularly, recommended products/services Make consumers more easily accessible, and using images and suitable content. After improve, it was found that the respondents were satisfied about the media used appropriate images and content, suggesting products / services for consumers to access more easily, contents that posted on Page Facebook was more interesting, and Facebook Page update content regularly, respectively.