RESEARCH ON THE RELATIONSHIP BETWEEN THE GENE OF CHAOZHOU BUSINESS CULTURE AND ENTERPRISE GROWTH—— BASE ON THE DOUBLE CASE OF CHAOZHOU CERAMICS ENTERPRISES
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Grounded in the theory, this study conducts a dual-case investigation on two Chaozhou ceramic enterprises with over 30 years of growth history in China, utilizing QSR Nvivo 20.0 qualitative analysis software for data encoding. It constructs a data structure model of Chaozhou business culture and a model depicting the relationship between Chaozhou business culture and small and medium-sized enterprises, analyzing and elucidating the associative mechanisms between Chaozhou business culture and enterprise growth, offering new perspectives for understanding enterprise growth. The research findings indicate: 1) The fusion of Chaozhou business culture genes integrates commercial and agrarian cultural genes, with its core tenet being “balancing righteousness and profit”, characterized by the main traits of“precision, diligence, trust, righteousness, and kinship.”2) There exists an associative relationship between Chaozhou business culture genes and enterprise growth, with slight variations in cultural traits observed at different stages of enterprise growth. 3) The study analyzes and summarizes the modes, pathways, and outcomes of the effects of Chaozhou business culture genes on enterprise growth.
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