Vol. 10 No. 1 (2024): Journal of Communication and Management NIDA

Published: 2024-04-30

Full Issue

• Full issue ปีที่ 10 ฉบับที่ 1

สารนิพนธ์ต้นฉบับหรือบทความวิจัย

• Café Hopping Tourism: The Impact of Memorable Experiences on Recommendations and Return Intentions

  Jutarat Junjinda, Jutamas Wongkantarakorn , Thanomsak Suwannoi

  1-20

  • PDF

• Approach for Media Selection to Communicate Marathon Activities in the Tourism Context

  R-titaya supsinwiwat

  38-52

  • PDF

• Integrated Marketing Communications That Affect the Decision to Pursue Bachelor's Degree Studies

  Jaruwan Kangwan, Chatchai Sucharit , Kullaya Uppapong

  67-80

  • PDF

บทความวิชาการ

• Cross-platform Rating: Expectations and Lessons Learned of Thai Digital TV

  Ramida Leelapata

  21-37

  • PDF

• The Increasing Popularity of Thai Ghost Films Lends Itself to the Export Potential of the Thai Film Industry

  Urapong​ Patkachar​

  53-66

  • PDF