The Increasing Popularity of Thai Ghost Films Lends Itself to the Export Potential of the Thai Film Industry

Abstract

The popularity of Thai ghost film both domestically and internationally, especially in Asia, has had an impact on the film industry. Because Thai ghost movies are created based on unique Thai stories, unlike Western horror movies. By connecting stories about souls and afterlife beliefs, ghosts, mysterious things, and rituals related to death. Traditional Thai culture Thai ghost film also combine traditional Thai culture with foreign ghost film culture And the way the story operates has also added horror, as well as the return of Thai ghost film in 2023. This led audiences to watch film again in cinemas after the economic downturn of COVID-19. However, the return to cinema viewing has led to various institutions. The government has shifted its focus to promoting the film industry as the country's future export product.