Volume 8 (issue 1), January - June 2026

Published: 2026-03-31

Full Issue

PDF

Research Article

Service Quality Affecting the Decision-Making Process of Pawnshop Customers in Surat Thani Province

Kansiri Kanjananukun, Wanwichanee Tongintarad

1-17

PDF

Employment Skills Affecting Career Adaptabilities among Undergraduate Business Administration Students in Guizhou, People's Republic of China

Qing Xu, Chonnatcha Kungwansupaphan, Peevara Parnitvitidkun

18-32

PDF

Music Tourists’ Satisfaction toward the Music Festival Tourism in Khao Kho District, Phetchabun

Teerapattara Dee-aim, Suntaree Roddit, Nuntakan Sriplang, Phonwalun Mayoo, Tiwawan Siricharoen Kanha, Chidchanok Jainak

33-56

PDF

Retailers’ Decision-Making in Livestock Feed Purchases: A Case Study of Three Provinces in Lower Northern Thailand

Saowarat Suppalertpaisith, Warawude Rurkwararuk, Nalinee Mohprasit, Chalat Boonparn

57-81

PDF

Development of Brand Identity and Product Label for Herbal Balm to Enhance the Grassroots Economy of the Chang Phueak Phatthana Community Occupational Group, Phetchabun Province

Nipon Phetcharaburanin, Supitcha Chotikhamjorn, Wisit Binlamat

82-96

PDF

The Impact of Accounting Information System Control on the Operational Success of Savings Cooperatives in Thailand

Thamonwan Phuncharoen, Nuttavong Poonpool

97-112

PDF

Model for Developing Online Marketing Potential to Promote the Attractive Cultural Heritage in Less Visited Area, Kamphaeng Phet Province

Suphaphon Munha

113-125

PDF

The Influence of Content Marketing Factors on Consumers’ Intention to Use Coffee Shop Services in Chiang Rai Province

Pittayaporn Pumpuang, Thawatchai Doungthai , Sutthiporn Piamsuwannakit, Phathamon Boonyarasai

126-144

PDF

Service Quality Influences the Loyalty of Thai Tourists Using Type 3 Hotels in Mueang Chiang Rai District, Chiang Rai Province

Anuwat Saensri , Bungon Sawatsuk

145-161

PDF

Service Marketing Factors Influencing Business Performance and Sustainability of Type Khor Yor 1 Modern Drugstores in the Upper Northern Region 2

Thakrit Natthitaphongsa , Assistant Professor Theerut Muenwongthep, Ph.D.

162-178

PDF

Development of a Caramel Candy Product from Khoa Rai Leum Pua Phetchabun Upland Rice for a Community Enterprise in Khao Kho District, Phetchabun Province

Pimporn Kesdee , Nipon Phetcharaburanin , Natnicha Inpen

179-193

PDF

Factors and Comparison of Consumer Acceptance Levels of AI-powered Product Recommendation Systems in Marketplace Platforms

Artima Pantunyanon

194-216

PDF

Service Marketing Mix and Service Quality Affecting Consumer Decision-Making in Laundromat Services in Chiang Rai City Municipality

Nattakan Meesuk , Thariga Pholloke

217-239

PDF