Strategies For Enhancing The Communication Effectiveness of "Nuo Opera" Audiences Based on The SICAS Model

Abstract

Abstract

    Nuo Opera, inscribed on China's National Nuo Opera List in 2006, has seen strengthened protection and growing attention; however, like other traditional art forms, it faces the challenge of adapting to the contemporary cultural communication environment. Therefore, its continued preservation and revitalization deserve increased focus. The objectives of this research were: This study aims to summarize the Strategies for enhancing the communication effectiveness of "Nuo Opera" audiences based on the SICAS model, and to offer a guide for the development of Nuo Opera preservation and propagation. This research is research qualitative. As for the qualitative data, document research was used to analyze and synthesize the data, and then written a descriptive description. By analyzing the reasons, exploring the problems, and combining theoretical models. Propose optimization strategies and improvement paths, and summarize the audience communication effect optimization model. The research findings revealed that: By integrating the five stages of the SICAS model—Sense, Interest & Interactive, Connect & Communicate, Action, and Share—we created a comprehensive strategy to enhance audience engagement with Nuo Opera. Each stage works towards strengthening the audience’s perception, sparking deeper interest, fostering long-term connections, driving tangible actions, and ultimately leveraging social sharing to expand the reach of Nuo Opera. This model will not only improve the communication effectiveness of Nuo Opera but will also transform passive viewers into active participants, advocates, and loyal supporters of the brand.