Local Identity: Holistic Development of Local Products to Increase Economic and Social Value in Chonburi Province

Abstract

            This research aims to 1) Find the local identity of Chonburi province that is created from the cooperation of people in the community. 2) Analyse the connection between local identities. Community products in Chonburi Province. 3) To analyze the possibility of developing community products based on local identity in Chonburi Province. Population and sample were used purposively. Together with 1) Key Informants are a group of key and important information providers regarding community history and identity in Chonburi Province. 2) Casual Informants are Group of people who provide information about Local identity and provincial OTOP products in Chonburi Province 3) Purposive Informants are citizens, consumers of products in Chonburi province. This study The researcher used a Cultural Qualitative Research by using the tools for collecting data, namely, Survey Interview, Participant Observation, Focus Group and Workshop.

            The results of the research showed that 1) find the local identity of Chonburi province that is created from the cooperation of people in the community. That is tourism and industry it is a way of life that is specific to a local area. 2) Connection of local identity Community products in Chonburi Province It involves creating quality and unique products from local materials. 3) Possibility of developing community products based on local identity in Chonburi Province By using technology to develop community products based on local identity in Chonburi Province.