Website development to promote the corporate image of Ban Wang Pong School (Rattharat Bamrung) Friendship No. 158

Abstract

This research aimed to (1) to design and develop an effective school website for Ban Wang Pong (Ratratbamrung) Mittrapap 158 School under the Prachuap Khiri Khan Primary Educational Service Area Office 2 (2) to analyze the level of organizational image perception among teachers, students, and parents toward Ban Wang Pong (Ratratbamrung) Mittrapap 158 School and (3) to investigate user satisfaction with the school website. The study was conducted with a sample of 173 participants consisting of teachers, students, and parents of Ban Wang Pong (Ratratbamrung) Mittrapap 158 School in the academic year 2025. The sample was divided into two groups: Group 1 consisted of five experts selected through purposive sampling to evaluate the website’s effectiveness, and Group 2 consisted of 168 users selected through simple random sampling to assess satisfaction. The research instruments included (a) the school website of Ban Wang Pong (Ratratbamrung) Mittrapap 158, (b) the website effectiveness assessment form, (c) the organizational image perception assessment form, and (d) the user satisfaction questionnaire. Data were analyzed using mean and standard deviation. The findings revealed that (1) the overall effectiveness of the Ban Wang Pong (Ratratbamrung) Mittrapap 158 School website was rated at the highest level; (2) the overall organizational image perception among teachers, students, and parents was rated at the highest level; and (3) the overall user satisfaction with the school website was also rated at the highest level.