Management of Service Quality Development for the Public; Prachuap Khiri Khan Fisheries Provincial Office

Abstract

Abstract

          This research aims to: (1) describe the management of service quality development for the public, (2) to explain the correlation between the management of service quality development in Prachuap Khiri Khan Fisheries Provincial Office with factors influencing public service quality management and (3) to forecast and propose strategic approaches for enhancing the management of service quality development in Prachuap Khiri Khan Fisheries Provincial Office. This research was quantitative approach with a sample of 300 respondents of Mueang Prachuap Khiri Khan District. Questionnaire was data gathering tool. Analytical statistics were percentage, standard deviation, mean, Pearson correlation analysis, and multiple regression analysis. The findings were as follows; (1) Regarding the management of service quality development for the public, the perceptions of service recipients indicate that, overall, the service production dimension was rated at the highest level. (2) The relationship between the management of service quality development at the Provincial Fisheries Office of Prachuap Khiri Khan and the factors influencing public service quality management revealed a significant positive correlation. (3) In terms of forecasting and proposing strategic approaches for managing service quality development, the findings indicate that the influencing factors account for 43.60% of the variance in service quality management. The key predictive variables include development planning and organizational structuring for service improvement.