Personal Brand Communication Strategies for Thought Leaders in the Digital Age

Abstract

This study aims to understand thought leaders in the digital age, focusing on attitudes, knowledge, skills, experiences, and behaviors. The research focused on qualitative data analysis, knowledge synthesis, and conceptual frameworks and application guidelines.

The results reveal that thought leaders play a crucial role in shaping followers attitudes, perceptions, and behaviors. The personal brand communication framework reveals a sequential relationship that leads to social proof, which confirms credibility and acceptance. This begins with a solid foundation, not just expertise in a particular field, but also communication skills that are instrumental in conveying knowledge, vision, and inspiration. This core value is the foundation of credibility.

Building credibility is the result of several components. First, the mindset reflects the attitudes and perspectives thought leaders use to present themselves and interact with others. Next, their posture and media presence reflect their consistent, strategic presence to establish awareness. Furthermore, consistent interaction with followers builds strong relationships and a professional image that reinforces credibility through presentation. Once credibility is firmly established, the final step is communication strategy.