Information Seeking about HIV and PrEP (Pre-exposure prophylaxis) in Thailand with Social Listening Tools

Abstract

The study, titled ‘Information Seeking about HIV and PrEP (Pre-exposure prophylaxis) in Thailand with Social Listening Tools’ aims to study an information seeking about HIV
and PrEP among internet users in Thailand and examining the sources of information using online social listening tools, Google Trends, to study the popularity of relevant search terms, and Mandala.AI, to analyze mentions of these keywords across various websites in Thailand. The data collection period was between December 18, 2022, to December 18, 2023.

The research during these specified period found that, internet users in Thailand searched for the keyword "HIV" on www.google.com the most, with an average relative search volume of 48.08% followed by "เอชไอวี" with an average of 2.91%, "ยา PrEP" with 0.75%, and "ยาเพร็พ" with 0.19%. These keywords were searched in response to perceived susceptibility, followed by perceived severity, and perceived benefits.

On websites that mention keywords, "HIV" was mentioned 1,129 times on 618 pages. Keyword "ยาเพร็พ" was mentioned 64 times on 44 pages. Among the domains where these keywords were frequently mentioned was www.mgronline.com. Keyword "HIV" appeared on 75 pages and keyword "ยาเพร็พ" on 9 pages of this website. This indicates that information about HIV and PrEP (Pre-exposure prophylaxis) on websites are mainly from mainstream media that has adapted to online. These sources serve an information where internet users in Thailand often experience when they search for HIV and PrEP information through websites such as news and online contents.