การจัดการต้นทุนและกำไรของธุรกิจร้านกาแฟในชุมชนโนนทันจังหวัดขอนแก่น

Abstract

This research aims to 1.) Study the operating costs of coffee shops in Nonthan community 2.) Analyze the profit margin and factors affecting the profit of coffee shops in Nonthan community 3. To propose guidelines for improving cost management and increasing profits for coffee shops in Nonthan community. The study found that 1.) The coffee shop business. The opinion on the overall cost (expense) performance was at a high level (= 4). When considering each aspect, it was at a high level. The average value was ranked from highest to lowest as follows: Are your business operating costs at an appropriate level? (= 5) How much do labor costs affect your profit? (= 4) How much do transportation and storage costs affect your profit? (= 4) And do labor costs affect your profit? (= 3) 2.) Coffee shop business Opinions about sales revenue in terms of sales revenue, overall, were at a low level (= 2.22) as follows: Has your sales revenue tended to increase when compared to the previous year? (= 1.67) Can you set an appropriate selling price to generate profit? (= 2.50) Has your sales revenue been affected by increased costs? (= 2.50) 3.) Coffee shop business has opinions on cost management practices, overall, were at a low level (= 2.22). How effectively can you control your costs? How profitable is it? (= 1.67) Have you compared your business's costs with other operators? (= 2.50) Can the use of technology help reduce costs and increase business profits? (= 2.50) 4.) Coffee shop business The opinions on the expected profit performance were at a moderate level (= 2.75), ranked from highest to lowest as follows: Have you set a clear profit target for your business? (= 5.00) Do you expect the business's profit to increase in the following year? (= 2.00) Do you think that expanding the market or sales channels will help increase profit? (= 2.00) Do you think that additional investment, such as new technology or equipment, will help increase your profit? (= 2.00) 5.) The coffee shop business had a moderate opinion on the performance of the expected profit (= 3.33), ranked from the top two averages as follows: Is your sales revenue in line with the set target? (= 5.00) and Have you ever experienced a loss in the past year? (= 2.50)