THAI EDUCATION PATH MOVES FORWARD TOWARDS SOFT POWER

Abstract

Soft Power is a connection and guidance that does not require violent force. It reduces costs and the intensity of persuasion of people. We would like to dominate or provide without conditions. By developing arts and culture or things that are good to work as role models then discriminate them to the general public. Impressed and accept then follow along attention. When disseminating to the public, most of this rely on celebrities or famous people to spread quickly and widely. Therefore, it is possible for soft power from ordinary people as well. While majority of people want to be an ideal leader, they want recipients to follow and accept it. Therefore, choosing to receive foreign soft power must be carefully considered. Because of related national security. Many countries use education as a guideline for dissemination. Even though it's not fast. But it provides the durability of Soft Power to make people's ideas change as they want to for the benefits that follow in terms of economy, society, culture and national security.