DEVELOPING DIGITAL BUSINESS PRODUCTS PROMOTION TO PROMOTE INCOME AND IMPROVE THE ECONOMY AND SOCIETY, DISTRIBUTING PROSPERITY AND PROVINCIAL DEVELOPMENT 4.0 TOWARDS STABLE, PROSPEROUS AND SUSTAINABLE IN SAP YAI DISTRICT CHAIYAPHUM PROVINCE

Abstract

The objectives of this research were 1) to study the operational conditions of crocheted fabric local product groups based on sufficiency economy and creative economy in Sap Yai District, Chaiyaphum Province; 2) to study product development guidelines of local product groups. Crocheted fabrics based on sufficiency economy and creative economy, Sap Yai District, Chaiyaphum Province The sample group used in this research was the local product group, crocheted fabrics based on sufficiency economy and creative economy, Sap Yai District, Chaiyaphum Province. which consisted of 25 group members. The research tools were questionnaires, in-depth interviews, focus group discussions and participatory observation. The results showed that Group product development There are product development guidelines as follows: 1) Processing of products from leftover crocheted fabrics. By analyzing the product development framework, it was found that 1) Modern style and respond to consumers 2) Increase uniqueness 3) Emphasize local simplicity. And the community can produce by themselves. 4) The products are diverse. From the product development framework to the development of crocheted fabric prototypes, it was found that side 1 product development by processing products from leftover crocheted fabrics. The format is as follows: 1) Processing into bags from crocheted fabric scraps 2) Processing into women's accessories