POLICY IMPLEMENTATION: ECOTOURISM PROMOTE POLICY IN LESS VISITED AREAS IN CHAIYAPHUM PROVINCE

Abstract

The purposes of this research were to; 1) study the implementation of ecotourism promote policy in Less Visited Areas in Chaiyaphum Province, 2) study the problems about the implementation of ecotourism promote policy in Less Visited Areas in Chaiyaphum Province, and 3) suggest the implementation of ecotourism promote policy in Less Visited Areas in Chaiyaphum Province. This is a qualitative research. The instrument was a structured interview form. There were totally 11 interviewees, i.e., government officers, entrepreneurs, and involved people. The results showed that the national parks could clearly transfer the policy to officers in charge. And officers in charge had positive attitudes. And the national parks had a clear implementation structure with job allocation, monitoring, and regular performance assessment. For the problems was found that the allocated budget and personnel were insufficient for the national parks. The disabled, the elderly, and kids could not access some tourist attractions. And the national parks had less tourism promotion activities due to the COVID-19 pandemic. For the suggestions sufficient budget and personnel should be provided for tourism promotion. Communities should take part in promoting activities provided in the national parks for income creation to communities.