DEVELOPMENT OF SESAME PRODUCTS TO ENHANCE THE COMMUNITY ECONOMY OF PHAK MAI SUBDISTRICT, HUAI THAP THAN DISTRICT, SISAKET PROVINCE

Abstract

This research aimed to study the operating conditions and needs of sesame product development in order to develop sesame products and to study the cost and return on investment of sesame products of the community enterprise, rice processing group, Phak Mai Subdistrict, Huai Thap Than District, Si Sa Ket Province. The research results found that the group produced ready-to-eat products, namely roselle jam and rice crackers. The group wanted to develop a variety of cracker products that were tasty, nutritious, and healthy, emphasizing the inclusion of black sesame. The product that the group wanted to develop was black sesame crackers. Therefore, product development focused on nutritional value, color, smell, taste, and crispiness. By studying and brainstorming on the development of formulas and testing the production of 3 black sesame crackers, the products were tested for sensory quality using the 9-Point Hedonic Scale. It was found that formula 3, black sesame crackers with blended roasted black sesame and roasted black sesame seeds, was the formula that received overall liking at the level of like to like very much (7.20). A questionnaire was used to collect data on satisfaction with sesame products, and it was found that respondents were most satisfied with the sesame products overall. The group also commented that this formula had a strong sesame aroma, a delicious, well-rounded taste, and was crispy. It is a nutritious cracker that is very beneficial to the body and is a health food. In addition, the study of production costs and product returns, sales price determination, and profit planning used accounting calculation methods. It was found that production costs consisted of 1) black sesame cracker production costs. For 1 production run, the production cost was 143.15 baht, consisting of direct raw materials of 28.15 baht, direct labor costs of 60 baht, and production costs of 55 baht, resulting in 60 crackers, with an average cost of 2.38 baht per piece, and 2) packaging costs. For the selling price, it is determined from the production cost per unit plus the desired profit, which the group must make a profit of 50 percent. Therefore, the production cost of the clear screw-cap jar is 27.07 baht, the selling price is 40.56 baht, and the clear-cap paper box is 23.04 baht, the selling price is 34.56 baht.