IDENTITY COMMUNICATION STRATEGY FOR PROMOTING THE TOURISM OF KUI ETHNIC GROUP IN SURIN AND SISAKET PROVINCES

Abstract

The purpose of this research was to study the identity for promoting the tourism of  Kui ethnic group by target group study of  2 Kui ethnic group communities that is Ban Ku community, Ku sub-district, Prangku district, Sisaket province and Ban Arlee community, Samrongtarb sub-district, Samrongtarb district, Surin province. Collecting the data by structured interview, focus group and having got the data completely, researcher would check the accuracy, completeness of data and then bring it to analyze with the description.  Informants had knowledge about community tourism management both people inside community and outside community. From the study found that Kui ethnic group at Ban Arlee and Ban Ku had the same outstanding identities, especially identity on the belief in ancestor ghost that had been reflected in many types among in the sense of tradition and rite, way of life, dressing, food and community product. From the study could summarize the outstanding identity of Kui ethnic group in Surin and Sisaket provinces as 6 types; namely on the history, belief and rite, language, dressing, food and product. From the identity study of Kui ethnic group on the above could summarize the process of Kui ethnic group identity as 4 types; namely the remained identity, the bargaining and applied identity, the rebuilt identity and revived identity. As for the lost identity, from the study in target area is not found at all events.