Language Use Strategies in Folk Songs by Khiankhailaewanich

Abstract

This study aimed to investigate language use strategies in folk songs of Khiankhailaewanich. The study employed a qualitative research approach. Data were collected from 42 songs composed and performed of Khiankhailaewanich, published on the YouTube platform between 2018 and 2025. . The study adopted a qualitative content analysis approach. Through close reading, all song lyrics were systematically examined and classified according to predefined categories of linguistic strategies and literary devices. The resulting data were then interpreted and presented using descriptive analysis. The findings revealed four prominent language use strategies: 1) the use of rhyme, including both alliteration and assonance, which helps create melodious rhythm, imagery, and convey meaning; 2) the use of repetition, including repetition of single-syllable words and repeated phrases, which not only contributes to phonetic aesthetics but also reinforces meaning; 3) the use of metaphor, involving comparisons related to life and love through various conceptual metaphors, namely life is a journey, life is nature, life is an object or thing, life is competition, life is a container or enclosed space, love is a journey, love is nature, love is an object or thing, love is the human body, love is a teacher, and love is a dream. Metaphors not only facilitate clearer and more accessible communication of meaning but also reflect the worldview and conceptual system of the songwriter; and (4) the use of rhetorical questions, employed to create emotions and encourage reflection on life, love, and the true meaning of life. The language use strategies found in the songs of Khiankhailaewanich not only contribute to literary aesthetics but also assist in communicating meaning and reflecting the distinctive identity of the songwriter.