The Development of an Activity for Enhancing The Elderly Income Through Social Networks

Abstract

The purpose of this article 1) to study the needs of the elderly in organizing activities to enhance income, 2) to evaluate the effectiveness of organizing activities for enhancing income for the elderly group, and 3) to propose guidelines for presenting products through online social networks. The sample group for this research consisted of 34 elderly selected by purposive sampling. The research instruments included focus group discussions, workshops, a questionnaire on the effectiveness of income-generating activities for the elderly (content validity 0.67-1.00, reliability 0.98), and a questionnaire on the elderly's satisfaction with the training on presenting products through online social networks (content validity 0.67-1.00, reliability 0.87). Focus group discussions were analyzed using content analysis. Data evaluation was performed using mean and standard deviation.
The research results were found as follows; 1) The elderly need to organize activities to increase their income and can produce for their own use in the household, 2) the opinion of the elderly about the effectiveness of organizing activities to enhance income for the elderly group in terms of knowledge, understanding and overall application was at a high level. The result of the evaluation of the elderly satisfaction with the organized activities found that overall was at the highest level, and 3) the results of the satisfaction assessment of the elderly regarding the training on presenting product presentation guidelines through online social networks were at a high level.