Folk culture patterns and dissemination in Xiangshan cultural area of Guangdong Province

บทคัดย่อ

This study investigates the folk culture and decorative patterns of the Xiangshan cultural region, which includes Zhuhai, Zhongshan, and Macao. The research aims to identify the types, characteristics, symbolic meanings, and dissemination pathways of local folk motifs, addressing the lack of systematic studies on this unique regional culture. In the context of rapid urbanization and globalization, these patterns face increasing risk of marginalization and loss.  Qualitative research methods—including documentary analysis, field observation, visual semiotic analysis, and in-depth interviews—are employed to explore the evolution and functions of folk patterns across different media and contexts. The findings classify Xiangshan folk patterns into four major types: craft-based, livelihood-related, ceremonial, and architectural, each reflecting strong regional identity and aesthetic logic. These patterns serve not only decorative purposes but also convey cultural values, collective memory, and social functions. The study recommends expanding the research scope across the broader Xiangshan area, strengthening integration with visual communication and digital media, enhancing protection and revitalization mechanisms, and applying interdisciplinary approaches to support cultural sustainability and innovation.