The relationship between domestic tourists’ motivation factors and their intention to revisit ecotourism destinations: A case study of Preah Monivong Bokor national park, Cambodia
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This study aims to analyze the relationship between domestic tourists’ motivation and their intention to revisit Preah Monivong Bokor National Park in Cambodia. The sample group consisted of 400 Cambodian domestic tourists, selected using a convenience sampling method. A questionnaire was employed as the research instrument, with Cronbach’s Alpha values of 0.974 for the motivation construct and 0.871 for revisit intention. These values exceeded the acceptable threshold of 0.70, confirming the instrument's reliability and suitability for data collection. The data were analyzed using mean, standard deviation, and Pearson’s correlation coefficient.
The results revealed that the overall level of tourists’ motivation was high, and the overall level of revisit intention was very high. Pearson’s correlation analysis indicated a moderate positive relationship between tourists’ motivation and their intention to revisit Preah Monivong Bokor National Park, with statistical significance at the 0.05 level
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