A STUDY OF STUDENT SATISFACTION WITH LEARNING OUTCOMES IN THE BACHELOR OF ACCOUNTANCY PROGRAM, PITCHAYABUNDIT COLLEGE, ACADEMIC YEAR 2025

Abstract

           The purposes of this research were to: 1) examine the satisfaction of Bachelor of Accountancy students toward their learning outcomes, and 2) compare students' satisfaction toward learning outcomes classified by their academic year. The research population consisted of 37 Bachelor of Accountancy students. The research instrument was a questionnaire with a reliability coefficient of 0.95. Data were analyzed using mean, standard deviation, and independent samples t-test.

           The research findings revealed that: 1) Bachelor of Accountancy students demonstrated a high level of satisfaction toward learning outcomes overall and in all specific aspects, including knowledge, skills, ethics, and personal characteristics; and 2) students in different academic years exhibited significantly different levels of satisfaction toward learning outcomes, both overall and in each individual aspect, at a .05 significance level. In conclusion, the program should implement instructional models designed to enhance student learning and foster teaching methods aligned with active learning. Emphasis should be placed on instructional processes that enable students to engage in hands-on practice, critical thinking, and active participation. Furthermore, authentic assessment should be applied to both theoretical and practical components to ensure higher efficiency and effectiveness in educational management.