THE RELATION BETWEEN MARKETING MIX 4C’s AND DECISION PROCESS FOR GOODS PURCHASE THROUGH SMART PHONE OF THE CONSUMERS IN THE AREA OF MUANG DISTRICT IN NONG BUA LAMPHU PROVINCE

Abstract

          The objective of this research was to study relation between marketing ingredient and decision process on goods purchase of consumers through smart phone in the area of muang district in nong bua lamphu province. This research work was quantitative research using for survey research from questionnaires. The samples using for research were 400 persons from consumers working or residing in the area of muang district in nong bua lamphu province. The instruments using for collecting data used the questionnaires. The statistics using for data analysis included frequency, percentage, mean, standard deviation and pearson product-moment correlation coefficient. the results of findings were as follows: for overall of analysis on relation between markting mix ingredient and decision process for goods purchase through smart phone of consumers in the area of muang district in nong bua lamphu province was on positive of pearson product-moment correlation coefficient and was on relation for high level and that the couple variances were in the same direction.