FACTORS FOR BUYING A CONSUMER ONLINE FACIAL CREAM IN THE AREA OF SAMUTPRAKARN PROVINCE

Abstract

The research aims to study the factors that affect the marketing mix to buy the cream for the face of online consumers in the district of Samut Prakarn province. Consumers between the ages of 16-35 years in Samut Prakan province, 400 people used a questionnaire created. The statistics used for data analysis were frequency, percentage, average, standard deviation. T test and one-way analysis of variance. The value is statistically significant at the .05 level.

The results showed that the overall majority of consumers are vital to the marketing mix to buy cream for facial online in the offense as a whole. The high level .The focus is on the decision to buy cream online, on many levels. The hypothesis testing .Found that consumers are gender, age, income, occupation, time of Internet use. Individuals influencing the purchase of cream facial cream online. And why people choose to buy skin care products. Different Give priority to buy cream online. And found that the marketing mix in terms of promoting and marketing the products. Affect their decision to purchase the cream of online consumers in the district of Samut Prakarn province.