The Digital Documentary for Public Relations of Sueb Sampantawong Church

Abstract

The purpose of this research were 1) To produce Digital Documentary for Public Relations of Sueb Sampantawong Church 2) To study the satisfaction of viewers after watching the Digital Documentary for Public Relations of Sueb Sampantawong Church. The study methods include reviewing relevant documents and research, interviewing church caretakers about the history of the Sueb Sampantawong Church, writing the script, planning the filming, and editing the digital documentary. The quality of the documentary was assessed by three experts in terms of content, documentary media, and editing. Their suggestions were used to make improvements, and the satisfaction was then evaluated among a sample group of 100 general citizens in the Bangkok Metropolitan area.

The findings indicate that the study successfully produced a single-episode digital documentary video presenting the history and significance of the site, with a total duration of 9 minutes. The expert evaluation results showed an overall high level of quality (Mean = 3.97, S.D. = 0.78). Audience satisfaction was also rated at a high level (Mean = 4.42, S.D. = 0.67). The satisfaction results further suggest that viewers were able to access information about Christianity and the church’s historical background, which enhanced public engagement and effectively encouraged interested individuals to participate in church-related activities.