Internal Communication, Work Motivation, and Organizational Commitment Affecting Organizational Citizenship Behavior of Sisaket Hospital Personnel

Authors

  • Oranicha Kanakorn Bangkok University
  • Weerapong Pounglek Master of Communication Arts in Strategic Communications, School of Communication Arts, Bangkok University

Keywords:

Internal communication, Work motivation, organizational commitment, Organizational citizenship behavior, Sisaket Hospital personnel

Abstract

The purposes of this research were to study internal communication of Sisaket Hospital, work motivation of Sisaket Hospital personnel, organizational commitment of Sisaket Hospital personnel, organizational citizenship behavior of Sisaket Hospital personnel, and the ability of aspect relating to the internal communication, work motivation, and organizational commitment to prediction of organizational citizenship behavior of Sisaket Hospital personnel.

The sample group consists of 400 personnel from Sisaket Hospital, selected using a stratified sampling method, divided into 5 lines of work: doctors, dentists, pharmacists, nurses, and support staff. Questionnaires are used as a tool for data collection, and statistics used for data analysis include mean, standard deviation, and multiple regression.

The results showed that the factors of the internal communication, work motivation, the organizational commitment are at a good level and the organizational citizenship behavior is at an excellent level. Regarding the findings of intention prediction, it was discovered that internal communication, work motivation, and the organizational commitment were predicted the organizational citizenship behavior of Sisaket Hospital personnel By Y (Organizational citizenship behavior of Sisaket Hospital personnel) = 1.148 + 0.354 (Organizational commitment) + 0.218 (Internal communication) + 0.146 (Work motivation). The results show for the organizational commitment, internal communication, and work motivation exposure variance of 72.9 percent.

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Published

2024-12-26

Issue

Section

สารนิพนธ์ต้นฉบับหรือบทความวิจัย