Strategic Management of 3-4 Star Hotels in CHA-AM, Phetchaburi

Abstract

This research has 3 objectives: (1) to evaluate the strategic management of 3–4star hotels in Cha-am, Phetchaburi, (2) to analyze the relationship between factors affecting the strategic management of 3–4 star hotels in Cha-am, Phetchaburi (3). To present a strategic management model of 3–4 star hotels in Cha-am, Phetchaburi. Journal on Green Hotels Management Strategy for Sustainable Tourism Development. There are studies, Theories and Environment Policy measures related to Tourism and Hospitality, Strategic Management and guidelines for Sustainable Tourism. Green Service is a comprehensive such as hotel design, Energy-saving, Conservation of resources and Waste Management, Community, Public and Private sector agencies in society, culture and economics. Is a guideline to solve environmental management problems and hotel business development of Green Service. Which can be utilized appropriately in accordance with the actual operation and operation. Base components there are 4 events; 1) Strategic Analysis 2) Strategic Planning 3) Strategic Implementation 4) Strategic Control and Evaluation all events have relationships and Sustainable Tourism process as a base. Result is using Resource Sustainable, Reducing Over-Consumption and Waste, Maintain Diversity, Integrating Tourism into Planning and Supporting Local. In the future Green Service, there are environmentally friendly to Sustainable Tourism Development

This research is a combination of studies. Qualitative research 13 key contributors: business owners; General Manager and Manager of Medium-sized Resorts in the Western Region Middle and senior management of medium-sized resorts Collect data using in-depth interviews and analyze data by analyzing essence. Quantitative research A sample of 400 people, including tourists, collected data using questionnaires.

Statistics used to analyze data include frequency, percentage, average, standard deviation. T-value test One-way analysis of variance (1) Strategic management evaluation found that it affects 3-4-star hotels in Cha-am, Phetchaburi province (2) Analysis of the relationship between factors affecting success It was found that it was statistically significant positive in a 3-4 star hotels in Cha-am, Phetchaburi Province. (3) In terms of strategic management model, it was found that the success of management consists of human resources, management skills, political factors, management Strategy, Economic Conditions. Social Conditions 3-4 star Hotels in Cha-am, Phetchaburi.