USING DIGITAL MEDIA FOR EVENT DEVELOPMENT AND MANAGEMENT

Abstract

Nowadays, the use of digital media is very important for the development of the economic and industrial systems. It is considered a drive in line with government policy guidelines that focus on using online communication mechanisms as an important tool for managing social patterns at all levels. This affects the development and management of events. It is a space to promote the image of products, products, and organizations and aims to stimulate and create sales. It is considered a marketing communication tool that is necessary for creating content to create awareness among the audience. Moreover, with changes in technology and communication innovations, there is a new way of defining digital communication channels. The use of digital media will be what supports and promotes effective interaction between special events and the public and responds to the development of event management in the future.