TRAVEL MOTIVES INFLUENCE OF TOURISTS’ DESTINATION LOYALTY AT DUN LAM PHAN HUNTING AREA, NA CHUEAK DISTRICT, MAHA SARAKHAM PROVINCE

Abstract

The purposes of this research were to relationship and impact on the travel motives of tourists’ destination loyalty at Dun Lam Phan hunting area. The data was collected from tourists in Dun Lam Phan hunting area of 400 people with the questionnaires. The statistics used for data analysis were Multiple Correlation Analysis and Multiple Regression Analysis. The motivation in returning of tourists has relationship and positive impact on the loyalty of tourists, which the opinion on the attractive factors have the most relation on the loyalty of tourists, followed by the motivation in returning of tourists with individual factor motivation. The motivation in returning of tourists on the ability to access and the motivation in returning of tourists on the entertainment aspect as a whole aspect.