APPLICATION OF QUALITY FUNCTION DEPLOYMENT IN DEVELOPMENT OF MANGO (OKRONG) SAMET NGAM COMMUNITY ENTERPRISE IN CHANTHABURI PROVINCE

Abstract

The purpose of this study was to create high-quality Okrong mango products in Ban Samet Ngam, Chanthaburi Province, by using the qualitative functional transformation technique. In this study, 300 sample questionnaires were used to gather customer demand data using the qualitative functional transformation methodology (QFD), which is an applied research approach. The features of Okrong mango goods were then categorized using the linkage diagram and the tree diagram in order to assess consumer demand and create a prototype product using the qualitative functional transformation technique. According to the study's findings, consumers gave cleanliness (9.11) and nutritional value (8.86) the highest average scores when choosing to purchase Okrong mango products. The technical relationship matrix analysis, which included determining the relationship's importance, was conducted to determine the desired technical requirements. The results showed that the technical requirements for fresh raw materials had the highest score (13.60%). Packaging that was easy to transport and colorful packaging came in last among technical requirements (1.60%).