COMMUNICATION ETHICS FOR BUILDING PERSONAL BRAND IDENTITY AND IMAGE

Abstract

Creating a personal brand identity and image in the digital age is increasingly important, particularly within the rapidly changing context of social media communication. Adhering to ethical standards in communication enhances trust and credibility among followers, which is a key factor impacting the success of building a personal brand image. This article analyzes approaches and strategies for utilizing ethical communication to establish a clear identity and image, including responding to feedback and suggestions from followers. It emphasizes the use of analytical tools to assess the impact of communication on social media to continuously refine strategies. The study highlights the significance of providing accurate information and creating valuable content, which fosters sustainable relationships with followers and promotes a positive image of the personal brand over the long term