THE MANAGEMENT OF CREATIVE CULTURAL HERITAGE IN THE KORAT CITY TO RAISE THE COMMUNITY ECONOMY IN NAKHON RATCHASIMA PROVINCE

Abstract

 This research aims to: 1) study the value and conservation of cultural heritage in Nakhon Ratchasima; 2) investigate the process of managing creative cultural heritage to enhance the community economy in Nakhon Ratchasima; and 3) propose strategies for managing creative cultural heritage in the Korat area to elevate the local economy. The process of managing creative cultural heritage to enhance the economy of the Nakhon Ratchasima community includes: 1) Managing the creative cultural heritage of Korat through collaboration between government agencies and the community; 2) Enhancing products and offerings of cultural heritage to increase economic value in Nakhon Ratchasima through marketing strategies, which include: 1. Developing entrepreneurs and successors, 2. Creating innovative cultural heritage products, 3. Establishing market mechanisms, and 4. Developing management systems; 3) Developing cultural tourism routes within the cultural heritage city of Nakhon Ratchasima, which consists of four routes: 1. Pilgrimage Route, 2. Historical Route, 3. Art and Local Food Route, and 4. Wisdom and Local Craft Route. The guidelines for managing the creative cultural heritage in Korat to enhance the economy of the Nakhon Ratchasima community consist of five key points: 1) Providing knowledge about cultural heritage based on academic principles and laws; 2) Preserving cultural heritage through care and monitoring; 3) Organizing cultural heritage activities to increase the value of products; 4) Instilling a sense of awareness in the youth regarding the importance of heritage; and 5) Supporting initiatives from government and private sectors. The ultimate goal of managing creative cultural heritage in Nakhon Ratchasima is to increase income and create economic value from the area's cultural resources to achieve sustainable economic and social stability.