GUIDELINE FOR THE DEVELOPMENT OF TEMPLES AS CULTURAL TOURISM IN NAKHON RATCHASIMA PROVINCE

Abstract

This research has the following objectives: 1) to study the cultural tourist attractions of temples in Nakhon Ratchasima Province, 2) to examine the potential, problems, and obstacles in developing these temples into cultural tourist attractions within the province, and 3) to explore guidelines for enhancing these temples as cultural tourist destinations. The research employs a qualitative approach, utilizing in-depth interviews with experts, academics, government representatives, monks, and tourists at three significant temples: Wat Phayap, Wat Phra Narai Maharaj and Wat Sala Loi. The findings of the research reveal that. Cultural Tourist Attractions of Temples in Nakhon Ratchasima: Temples in Nakhon Ratchasima, such as Wat Phra Narai Maharaj, Wat Phayap, and Wat Sala Loi, serve as significant cultural tourist attractions. These temples, with their long histories and valuable architecture, play an important role in the region's culture and religion. They are key destinations for tourists seeking to experience local culture. The potential, problems, and obstacles in developing temples into cultural tourist attractions in Nakhon Ratchasima Province: Temples in Nakhon Ratchasima possess high potential for development as cultural tourist attractions due to their significant historical sites and valuable art. However, challenges include ineffective promotion, insufficient community cooperation, and limited resource management. Additionally, obstacles such as competition with other tourist destinations and a lack of development funding also exist. The guidelines for developing temples in Nakhon Ratchasima Province as cultural tourist attractions should focus on the following areas: 1) Infrastructure, by restoring religious sites and improving facilities; 2) Community Involvement, by encouraging local communities to participate in the development and management of tourist attractions; 3) Public Relations Strategies, by utilizing online media and collaborating with government agencies for promotion; 4) Environmental Conservation, by maintaining cleanliness and preserving natural resources within the temple areas; and 5) Cultural Preservation, by conserving local culture and organizing cultural activities that attract tourists.